abg
Rooster Rojo tequila is produced in small batches using 100% Blue Weber Agave. Credit: AMBER BEVERAGE GROUP HOLDING.

Alcohol manufacturer and distributor Amber Beverage Group (ABG) has expanded its partnership with the Pacific Edge Wine & Spirits to launch its Rooster Rojo tequila in the US.

Based in California, Pacific Edge Wine & Spirits has been distributing ABG’s KAH Tequila in the US market since June.

Under the newly expanded partnership, Pacific Edge Wine & Spirits will distribute ABG’s Rooster Rojo tequila in the US market.

ABG US brand director Angela Bosco said: “We are thrilled to continue our partnership with Pacific Edge through the inclusion of Rooster Rojo in their portfolio.

“Their category expertise and proven track record is essential in expanding the brand’s footprint in the US and establishing the foundation needed to create strong consumer awareness and pull-through.”

The company’s Rooster Rojo tequila is produced in small batches using 100% Blue Weber Agave.

Crafted by Fabrica de Tequilas Finos Master Distiller Arturo Fuentes Cortes, Rooster Rojo has been blended with water that is filtered through real Mexican silver.

Rooster Rojo is reportedly the first tequila to use this technique, packaged in an authentic old-style bottle representing the Volćan de Tequila.

Rooster Rojo tequila global brand director Mantas Zlatkus said: “This is a great day for Rooster Rojo as we are entering the biggest Tequila market in the world.

“Our experience in trade shows, including Vinexpo New York 2020, shows that there is a great interest in this brand, and we hope that American consumers will appreciate the smooth and authentic taste that our hard-working team in Mexico has achieved.”