MirriNor, a UK-based packaging collaboration between Mirri and the Norboard division of Smurfit Kappa Sheetfeeding, has created a range of new packaging boxes for Gusbourne Estate’s award winning English sparkling wines such as Gusbourne Estate Brut Reserve 2006, Blanc de Blancs 2006 and others.

To create the packaging boxes, MirriNor used its metallic laminated board MirriNor that combines a film from Mirri with Smurfit Kappa’s T-Flute microflute corrugated board.

Gusbourne chose the colours for its boxes from a wide range of metallic colours shown in Process Metallic Color Charts and had them printed by using Color-Logic software of Hull-based UV Litho printer – Oriel.

The boxes were then finished at Celloglas with Cellolam low-scuff matt lamination and Celloscreen Spot Gloss High Build UV Varnish.

After finishing, the cartons were embossed by using Lasercomb embossing die that is usually made for micro flute materials.

Gusbourne Estate owner Andrew Webber said, "We wanted to use a packaging material that was produced in the UK, like our wines and we were attracted to the fantastic aspects of the MirriNor material like high strength and light weight."

"We were also able to create a completely bespoke box design using Mirri Rainbow film and a range of decorative finishes that created an appealing and elegant box," Webber added.

Mirri and Celloglas director Richard Gillgrass said MirriNor, Color-logic software and Celloglas have created a packaging design that perfectly accommodates with the clients’ brief and corporate image.

Smurfit Kappa technical sales manager Richard Revell said, "MirriNor has had a fantastic response so far across a number of premium packaging sectors and is particularly suited for the drinks market, due to it’s high strength and quality finish."