Genius Blend is offered ground in bags for use in drip coffee makers. Credit: PRNewsfoto/VitaCup.

US-based VitaCup has launched its Genius Blend coffee in bags for use in drip coffee makers.

Usually available in pods, Genius Blend will become the company’s first functional coffee product to be offered in a ground, bagged format.

VitaCup founder and CEO Brandon Fishman said: “Our customers asked for ground coffee and we listened.

“The company claims that its new medium-roast coffee is produced from Arabica beans sourced from Mexico and Brazil.”

“The response to our ‘better for you brews’ of functional coffees in pods has been tremendous, but we recognise that many coffee drinkers prefer to brew their own. We want them to enjoy the benefits Genius Blend has to offer too.”

The company claims that its new medium-roast coffee is produced from Arabica beans sourced from Mexico and Brazil.

It delivers medium chain triglyceride (MCT) oil, turmeric and cinnamon, as well as VitaCup’s blend of vitamin B (B1, B5, B6, B9 and B12), D3, and free-radical neutralising antioxidants, which are claimed to improve metabolism, energy levels and immune health.

The new Genius Blend format can be purchased through the company’s website at a price of $19.99 for a 12oz bag.

Over the next few months, the coffee company is also planning to release the rest of its functional coffees in bags. It will also launch the Probiotic Blend to promote gut health; and Slim Blend for balance and metabolism; and Beauty Blend, which contains collagen, biotin (B7), folic acid (B9) and cinnamon.