Two Roots Brewing expands reach beyond cannabis market

Traditional craft beers provider Two Roots Brewing is entering into mainstream retail with its line of non-alcoholic craft beers.

The move allows Two Roots to become the first company worldwide to provide a beverage that touches three key channels, alcohol, non-alcoholic and cannabis-infused.

The company is known for offering the first non-alcoholic THC craft beverages, Cannabiniers.

The non-alcoholic beverages will be available at all BevMo! Stores in California.

CEO for Two Roots’ parent company, Lighthouse Strategies, Michael Hayford said: “The demand for high-quality, healthier, low-calorie products continues to grow and we’re excited to partner with BevMo!, so that those who don’t find themselves visiting a dispensary can still enjoy the taste of our craft beers in their native form.

“With the goal of reaching all consumers, Two Roots is the first cannabis brand to enter traditional retail and in doing tackling three key beverage segments, craft beer, non-alcoholic craft beer and cannabis-infused non-alcoholic craft beer and two of the fastest-growing global trends.”

Two Roots new range includes five non-alcoholic styles beers, which are claimed to be low calorie, vitamin B12 fortified and electrolyte-filled drinks.

BevMo! is an alcoholic beverage retailer, which operates more than 160 stores located across California, Arizona and Washington.

BevMo! beer & DSO beverages category manager Amy Gutierrez said: “Non-alcoholic beer is one of the fastest-growing segments and we are expanding the category by offering our consumers various options within the category.

“We’re thrilled to exclusively offer Two Roots Brewing Co. in all of our locations in California.”

Two Roots Brewing’s lager, IPA and wheat non-alcoholic styles, along with seasonal flavour Mango Dango and a limited-edition tribute style beer ‘Straight Drank’ will be available at BevMo! locations throughout California.

Additionally, Two Roots plans to expand the partnership with BevMo! to add a new variety of alcoholic beverages.