Small Town Craft Spirits has entered the spirits category with the launch of Not Your Father’s Bourbon.

The new whiskey is a small batch bourbon with a hint of Madagascar vanilla for a sweet taste. It contains 43% alcohol-by-volume (ABV).

A 12% growth in the bourbon segment encouraged Small Town Craft Spirits to enter this category and offer its new flavour profile.

The product has a unique flavour twist and finish, designed to reach a new generation of whiskey drinkers and cocktail connoisseurs.

“The company will initially be releasing its new whiskey in Illinois and Wisconsin.”

Not Your Father’s Bourbon is reported to have been created for both veteran and novice bourbon drinkers.

The company will initially be releasing its new whiskey in Illinois and Wisconsin.

It will be available in 750ml bottles.

Small Town Craft Spirits plans to further enhance the availability of the whiskey across the nation by Q1, 2018.