Simply Light’s new beverage line. Credit: Business Wire.

Coca Cola’s juice brand Simply Beverages is set to expand its product portfolio with the launch of new Simply Light.

To be released later this year, Simply Light will be available in Simply Light Orange Pulp Free, Simply Light Orange with Calcium & Vitamin D, Simply Light Lemonade, and Simply Light Lemonade with Raspberry flavours.

Simply Light Orange Pulp Free is produced with pasteurised orange juice, while Simply Light Orange contains calcium and vitamin D for strong bones and teeth.

“Today’s consumers want a variety of beverage options that help them maintain a well-rounded, healthy lifestyle without sacrificing taste.”

Simply Light Lemonade is a low-sugar and low-calorie lemon flavoured drink, while Simply Light Lemonade with Raspberry combines the taste of Simply Light Lemonade with raspberry puree.

The entire Simply Light line up has been produced using simple non-genetically modified organism (GMO) ingredients.

Simply Beverage brand director Kelly Marx said:  “Today’s consumers want a variety of beverage options that help them maintain a well-rounded, healthy lifestyle without sacrificing taste, which is why Simply is a leader in this category.

“Simply Light allows everyone to enjoy the delicious Simply taste, with the benefit of less sugar and fewer calories in Simply Light Orange and Simply Light Lemonade.”

Consumers can purchase Simply Light beverages through Amazon Fresh and grocery stores throughout the US.