PepsiCo releases three flavoured soft drinks made with real fruit juice

PepsiCo has launched Pepsi Berry, Pepsi Lime and Pepsi Mango to the US market.

The drinks are claimed to offer strong fruity flavours derived from real fruit juice.

PepsiCo Marketing vice-president Todd Kaplan said: “We are really excited to release these three new flavours, as they provide our fans with a flavourful new cola experience that combines the delicious flavour of an ice-cold Pepsi with a splash of real fruit juice.

“This unique twist on cola creates an unbelievably delightful taste profile that is unparalleled in the marketplace, creating a refreshing way for people to cool off in the warm weather.”

Available until 14 June, the three flavours will be sold in 12oz cans in 12-packs at retailers across the US. They will be released later in 12oz sleek cans in an eight-pack at Walmart and Target stores.

The fruity drinks range will join Pepsi’s existing flavour portfolio, which includes Pepsi Wild Cherry and Pepsi Vanilla. These drinks will also get new packaging in line with the three new flavour launches.

Earlier this week, PepsiCo Egypt announced plans to invest up to $500m over the next three years to increase production. The company aims to use the funding to improve production lines and implement new technologies in offices and factories to save time and expenditure.

In 2017, the company generated more than $63bn in net revenue.