NXT Water launches CBD beverage in US

NXT Water has launched the new 12mg broad-spectrum CBD water, AKESO Hemp Powered Hydration, the first all-natural plant-powered beverage.

The company noted that the beverage combines hemp-derived CBD and electrolytes in 100% pure still water and is free from calories, sugar and flavour.

NXT Water CEO Todd Waks said: “When we started NXT Water last year, we knew we needed to add a select few beverage rockstars to our team to help navigate this groundbreaking brand through a highly competitive industry.”

AKESO includes StrainSecure, a blockchain platform that tracks intellectual property for the cannabis industry, purchased through the company’s e-commerce platform. The company is also working on a national distribution strategy across the US.

As part of its strategy, NXT Water acquired significant strategic assets and made management additions.

Additionally, the company signed a strategic investment partnership with venture capital (VC) firm Cava Capital.

The firm focuses on an owner-operator model, which provides hands-on operating support for early-stage consumer lifestyle, fitness, wellness and digital economy businesses.

Cava Capital CEO Geoff Schneider said: “Our team has had the unique opportunity to evaluate more than a thousand beverage brands, as well as supporting the growth across the full lifecycle, from the first case and up to more than a billion dollars in revenue.

“I have always focused on the most critical success factors, and with the addition of our team I am tremendously optimistic about NXT Water’s competitive advantage and expected growth trajectory in this booming category.”