Wine importer Enovation Brands has added Zamaca to its product line-up in the US.

Zamaca is the initial offering in the importer's newly established spirits portfolio.

Enovation Brands CEO Giovanni Pecora said: “We are extremely excited about the launch of Zamaca.

"We wanted our first foray into the spirits segment to be a unique innovation for today's consumer."

“Spirits have been a part of our game plan since day one, but we wanted our first foray into this segment to be in line with our company vision, it had to be a unique, innovation for today's consumer.

“Research on consumer lifestyle behavior led us to Maca and the project to create a modern new way to enjoy its benefits went from innovation pipeline to bottle.”

Zamaca is a premium liqueur crafted from Peruvian Maca, a natural 'superfood'.

Native to the Andes, Maca grows at altitudes of up to 12,000ft. It helps to boost energy and stamina, and is considered a potent aphrodisiac.

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Zamaca combines Maca root with the essence of elderflower and small amount of hot spices in a neutral spirit base of 69 proof. This results in a smooth liqueur with an aromatic bouquet.

Zamaca will be available across the US from September this year at a suggested retail price of $23.99.


Image: Zamaca is a premium liqueur crafted from Peruvian Maca. Photo: Courtesy of PRNewsFoto/Enovation Brands, Inc.