Global beverage firm The Coca Cola Company has decided to discontinue its low-sugar drink Coca Cola Life in the UK from June this year.

The company has taken this decision due to low sales. It also increased investment in the Coca-Cola Zero Sugar product.

Launched in the UK in 2014, the drink contains a third fewer calories than regular coke and has been sweetened with sugar and stevia.

The beverage was initially introduced in Argentina in 2013, reported Just-drinks.com.

The company intends to focus on increasing sales of Coca-Cola Zero Sugar and Diet Coke, reported Foodingredientsfirst.com.

"Now feels the right time to phase out Coca-Cola Life from the UK market and focus on our three leading and iconic cola variants."

According to a data, nine months following the launch of Coca-Cola Zero Sugar, sales are up 52% in grocery and convenience stores, while sales of Coca-Cola Zero Sugar and Diet Coke match those of Coca-Cola Classic for the first time.

Coca-Cola Zero Sugar's sales have touched £115m since it was launched in June 2016.

Coca-Cola's Great Britain general manager Jon Woods was quoted by Foodingredientsfirst.com as saying: “We’re pleased that in just nine months Coca-Cola Zero Sugar has grown significantly and become the fastest growing cola in UK grocery. As a result, more than 50% of Coca-Cola sales in UK grocery are sugar-free.

“As we look to drive no-sugar sales even more and make it clearer for consumers to differentiate between sugar and no-sugar options, now feels the right time to phase out Coca-Cola Life from the UK market and focus on our three leading and iconic cola variants.”