US-based importer and marketer of Vodkas Stoli Group has expanded its Stoli Vodka lineup with the addition of Stoli Crushed, a new vodka variant with real fruit juice.

Stoli Crushed will be the first imported vodka brand to enter the fast growing real fruit juice spirits segment and will be offered in Pineapple and Ruby Red Grapefruit flavours. It will be available in US retailers beginning next month.

Stoli Group's US president and chief executive officer (CEO) Patrick Piana said: "The real fruit juice category is on the verge of explosive growth as consumers today are craving easy-to-mix spirits and real flavours.

"With Stoli Crushed, we are looking to elevate the category and widen our spectrum of Stoli consumers.

"We are tremendously proud of the high-quality Pineapple and Ruby Red Grapefruit flavours we developed."

“We are tremendously proud of the high-quality Pineapple and Ruby Red Grapefruit flavours we developed and are marking this as our biggest innovation to date."

The new vodka has been distilled and blended at the Latvia distillery using naturally gluten-free ingredients including corn and buckwheat and blended with real fruit juice.

Stoli Crushed contains 30% alcohol by volume (ABV) and will be retailed for $16.99 for 750ml. It expands on Stoli Gluten Free, which was introduced by the company in April last year.