Soft drink producer PepsiCo plans on launching a new line of beverages in the US titled Stubborn Soda.

The company said that it intends to start placing a fountain machine in restaurants that will carry the new nonalcoholic, carbonated soft drink.

The craft sodas will be available in flavours including black cherry with tarragon, orange hibiscus, pineapple cream and agave vanilla cream. The new drinks will be marketed as craft sodas, reported trade publication Beverage-Digest.

Ad Age quoted a PepsiCo spokesperson as saying: "Following our recent launches of Caleb’s Kola and Mountain Dew Dewshine, we’re continuing to explore the craft space with Stubborn Soda and its unique, contemporary flavor profiles.

"Introducing it on fountain with an engaging piece of innovative equipment offers consumers a new take on the traditional soft-drink experience while also creating value for customers."

The company intends to manufacture the new beverages with natural flavours that would contain fair trade-certified cane sugar sans high fructose corn syrup.

The company plans to introduce dispensers with levers that resemble those used to pour beer and will feature eight different flavours.

The intention of the company, according to the Dow Jones Business News, is to tap into the success of small craft brewers that have taken over the market by offering flavours like cherry wheat ale and maple bacon coffee porter.