Luxco’s Pearl Vodka is launching three new flavours and giving its existing products a facelift for the summer.

The new products that will be made with natural flavours will include Lime Basil, Strawberry Basil and Vanilla Bean.

The new packaging would include a new beveled glass inset bottle, a redesigned label, an embossed metal closure along with a new neck label that will help in showcasing the flavour of the product more prominently.

Luxco brand manager Ashley Ulkus said: "Pearl Vodka’s new packaging better reflects the brand’s taste — classic, clean and ultra-smooth.

"The new bottle and closure is more aligned with the high quality of the product and the new labels create a streamlined and eye-catching look, which we believe will allow for better display presence, both on and off premise and in home bars."

While Strawberry Basil contains a mix of red, ripe juicy strawberries with a hint of garden-fresh basil, Lime Basil uses the aroma of fresh basil along with lime.

The Vanilla Bean flavour will combine the vanilla bean flavors with hints of butterscotch and chocolate.

"The Lime Basil and Strawberry Basil flavors will provide a point of differentiation for Pearl Vodka, as our research shows that is what our consumers are seeking.

"These flavors were inspired by the growing popularity of infusing vodka with fruits and herbs and will provide the base for refreshing cocktails this summer," added Ulkus.

The new flavors will be a part of the brand’s reinvented Party Packs.