Texas based Ke Spirits has added a new gin to its product line.

Dubbed Ke Gin, it is said to be a pure, natural spirit made from a 500-year-old secret Barry family recipe.

With a smooth flavor, it is developed to go well with tonic, gin, lime or any other spirit, and can be enjoyed straight or on the rocks.

Ke Spirits’ CEO Joe Barry said: "Ke Gin, retailing at $27.99 per 750 ml bottle, is going to change how people think of gin. We’ve eliminated that pine needle taste and replaced it with a rich, smooth, and refreshing experience."

Commenting on the process of making the gin, Ke Spirits’ Gin Master Henrik Facile said: "The key to an amazing gin is balancing the dry and sweet botanicals, and it’s a very long process.

"The most important ingredient is the juniper berries, and ours are the very best in the world. The juniper in Ke Gin is soft, fresh, and herby; never harsh. We also use cardamom along with coriander leaves to give our Gin exciting, fresh notes.

"Balance that with the citrus character of Sicilian lemons and bitter oranges, and you have Ke Spirits Gin – a sophisticated, smooth, and enchanting spirit."

Ke Spirits’ products are available at Goody Goody stores, Total Wine stores, and various clubs, restaurants and bars.