Marley Coffee has acquired most of the operational assets of mobile coffee carts seller BikeCaffe Franchising, for an undisclosed amount.

Under the asset purchase deal, Marley Coffee has acquired BikeCaffe’s worldwide marks, copyrighted works, an online ordering system and a website.

The acquisition also includes BikeCaffe’s existing franchise agreements, a large database of potential franchisees throughout the US and worldwide, and five Marley Coffee branded BikeCaffe coffee carts.

Currently, there are 21 BikeCaffe coffee carts operational in the US, Canada, Jamaica and the UAE. The five newly acquired carts will be deployed strategically throughout the Denver area.

The acquisition represents an exciting new channel for Marley Coffee’s local and global distribution strategy. Ralph Massetti, former owner of BikeCaffe, will remain as an ongoing consultant.

Marley Coffee founder and chairman Rohan Marley said that BikeCaffe is a natural fit with the company.

"In addition to working only with sustainable coffee providers, BikeCaffe is a 100 percent environmentally friendly operation with a recycling policy and an ‘earth-friendly’ record," Marley added.

Marley Coffee CEO Brent Toevs said that BikeCaffe’s base of Bike owners has the potential to expand.

"We believe BikeCaffe’s mobile coffee carts are also ideal for many of our existing channels such as office coffee service and hospitality, but definitely for certain retailers for front-of-store or in-store kiosk usage, and we plan to explore some of the groundwork that Ralph Massetti has already begun," Toevs added.

Marley Coffee further believes that there are possibilities to create an integrated strategy involving coffee sales both on store shelves and through BikeCaffe sales.