Kool-Aid, a brand from food major Kraft Foods Group, has come out with a new liquid concentrate beverage mix in three varieties.

Dubbed Easy Mix, it is available in three varieties, including Tropical Punch, Cherry and Grape.

Claiming to contain 50% less sugar than regular sodas, the mix is available at a suggested retail price of $2.99.

Easy to prepare with simple two-step directions – pour and stir – the beverage mix provides six quarts or 24 glasses per bottle.

The bottle features a measure strip that is easy-to-read.

Kool-Aid senior brand manager Dennis Wu said: "Our loyal fans told us that they were seeking an easy-to-make product that would offer less sugar than leading regular sodas and still be available at a great value.

"Now families can easily enjoy the fun, fruity taste of Kool-Aid by the glass or prepared by the pitcher – made fresh every time."

Easy Mix is available in 18.2 fl. oz. bottles at grocery stores across the US.