Indian conglomerate ITC is planning to invest INR10bn ($161.4m) into dairy and juice businesses. Both the businesses are expected to be launched in the January-March quarter of fiscal 2014-2015.

The company will make the investments in manufacturing capacity, marketing, brand building and distribution, reports The Economic Times.

ITC plans to launch both 100% juices and nectars with around eight variants.

The company is also expanding its agri-commodity sourcing in order to grow fruits and pulps for its juices business.

Recently, ITC acquired B Natural juice brand, which is currently being reformulated. This brand is also undergoing a revamp in packaging.

ITC’s expansion into dairy business includes setting up of processing facilities in the states of Bihar, Punjab, Uttar Pradesh, Maharashtra, Telangana and Andhra Pradesh.

The company’s dairy unit will introduce value-added products, including chocolates, ghee and milk powder.

According to a report in The Economic Times, the firm plans to establish local production footprint in order to overcome distribution problems of dairy products and meet consumer demand in each region since the quality of milk differs from region to region.