California-based craft beverage company Humblemaker Coffee is set to launch its organic ready-to-drink (RTD) products in Gelson’s Markets.

The new beverages will be launched on 24 April. Humblemaker intends to donate 10% of its annual profits to organisations dedicated to enriching the lives of children with autism.

Co-founded by Bryan Marseilles and Chris Smith, the company specialises in small-batch cold brew products.

Marseilles said: “We’re driven by a passion for quiet craftsmanship and a vision to create a vibrant community around the things we love.”

“As the father of two boys on the autism spectrum, I knew I wanted to create a company that gives back.

"We’re driven by a passion for quiet craftsmanship and a vision to create a vibrant community around the things we love."

“By donating a portion of our profits to organisations that offer support to kids living with autism, we hope to provide them with unique opportunities and life experiences inspired by our personal passions: surfing, music, and the great outdoors.”

Humblemaker organic RTD cold brews will be available in two fresh flavours, Bright White and Little Victory.

Bright White is a non-dairy cold brew latte that is blended with organic hemp milk and cane sugar. Little Victory is cold brewed coffee with flavours of dark cocoa, toasted malt, and California blueberry.

Humblemaker coffee cold brews will be available at Gelson’s Markets for $3.49.