US-based Endangered-Wine has launched wine products featuring new label designs on Earth Day.

The company's founders Peter Crowley and Bill Seet launched the new wines and expressed their concerns over the mass extinction of certain animal species on the planet.

The new labels were created to raise exposure and awareness about the endangered species.

Bill Seet said: "One day, a few months ago, Peter came to me with an idea to build a brand and design a label for Jason's wine.

"I began thinking of this branding project as a way to raise awareness for an urgent issue, envisioning the project as a way to drink for a good cause, expose people to Jason's fantastic wine while supporting endangered wildlife, a win-win. That's how the concept of the Endangered-Wine brand came to be."

By creating the new labels, the company aims to donate 99% of all profits to support wildlife preservation activities.

Peter Crowley said: "I am gravely concerned about our planet and the treatment of animals that share it with us. Species are becoming extinct at a phenomenal rate. If something is not done now, we will lose them forever.

“I saw a chance to combine our love for making wine, with our vision to promote awareness and raise much-needed funds for something that is dear to our hearts: the preservation of animals on this planet."

Image: Endangered-Wine proto types of cabernet and Chardonnay wine and lifestyle label and mission.. Photo: courtesy of PR Newswire Association LLC.