Nemiroff; coca cola
The company intends to develop cocktails and mixology culture programmes. Credit: Mae Mu on Unsplash.

Vodka manufacturer Nemiroff has announced a new exclusive contract with Coca-Cola HBC Austria.

As part of the new distribution agreement, the Austrian beverage maker will serve as Nemiroff Vodka’s official distributor.

Nemiroff Vodka CEO Yuriy Sorochynskiy said: “We are delighted to add Austria to Nemiroff global presence map and pleased to be able to introduce our award-winning products to Austria’s consumers.

“Aligning with such a strong and experienced partner as Coca-Cola HBC, which shares a similar business philosophy and values, we are confident in stable further growth in this market.”

From September, Coca-Cola HBC Austria will offer brands such as Nemiroff De Luxe, Nemiroff De Luxe Honey Pepper and Nemiroff Lex Super Premium Vodka.

Going further, the company intends to develop cocktails and mixology culture programmes and bring awareness to consumers on responsible drinking.

Coca-Cola HBC Austria general manager Frank O’Donnell said: “The partnership with Nemiroff perfectly complements our approach to be a 24 / 7 beverage partner for our customers and offer our consumers the perfect drink for every taste and occasion.

“What unites Coca-Cola HBC Austria and Nemiroff, is not only our sense for a broad and innovative portfolio but also the uniqueness of the brand and the willingness to take the night gastronomy in Austria to new heights together.”

In February, Coca-Cola Hellenic Bottling Company commissioned a canning line at Lisburn facility in Northern Ireland to increase its production capacity.

In another development, Brown-Forman Corporation completed the divesture Early Times, Canadian Mist as well as Collingwood brands and the Canadian Mist production assets to Sazerac.