Whiskey portfolio of WhistlePig. Credit: Business Wire.

Moët Hennessy, the wine and spirits division of LVMH, has acquired a minority stake in aged rye whiskey maker Whistlepig as part of a new international distribution agreement.

Financial details of the deal have not been made public.

Moët Hennessy president and CEO Philippe Schaus said: “We are convinced that WhistlePig fits well within Moët Hennessy’s portfolio. This rye whiskey house has done a remarkable job distinguishing itself among the emblematic and iconic craft distilleries in the US with an ultra-premium standing in terms of identity, quality and price positioning.

“We are looking forward to the opportunity for our team to bring the WhistlePig brand and product portfolio to many of our most valued customers around the world.”

Under the agreement, Moët Hennessy will distribute WhistlePig’s aged rye whiskey to consumers in selected markets around the world.

Through this agreement, WhistlePig intends to expand its brand’s presence outside of North America.

WhistlePig said that the new partnership and minority investment will not impact its distribution partnerships in North America.

WhistlePig co-founder Wilco Faessen said: “We have long admired LVMH as a builder of amazing brands and products, and we have learned a lot from Moët Hennessy over the years.

“We believe there is a great portfolio fit, and, critically, that our cultures are very much aligned in terms of patiently building our brands and business over time, with a focus on quality and a differentiated experience for our consumers and our customers.

“Formalising this through an investment in the company plus a comprehensive route to market partnership internationally is another critical milestone in our journey.”

Last December, Moët Hennessy unveiled its plans to acquire a stake in Château d’Esclans, maker of Provence Rosé wine.