Italy-based coffee products manufacturer Lavazza has agreed to acquire Flavia’s tabletop machines and Klix’s freestanding vending machine systems from Mars.

Under the deal, Lavazza will also acquire Mars’ coffee businesses in North America, Germany, the UK, France, Canada and Japan, including related systems and production facilities in the UK and the US.

Lavazza Group’s CEO Antonio Baravalle said: “This acquisition fits perfectly within our international expansion strategy, the objective of strengthening key markets, as well as the pursuit of having an even closer relationship with end consumers.

“This acquisition strengthens the Lavazza Group’s position in the office coffee service (OCS) and vending segments, which offer considerable opportunities for growth and development.”

“This acquisition strengthens the Lavazza Group’s position in the office coffee service (OCS) and vending segments.”

The acquisition will allow the group to consolidate its offerings in the coffee market, with a particular focus on its away-from-home business as part of a direct consumer interaction approach.

Mars’ president and CEO Grant Reid said: “Today’s transaction with Mars is consistent with a common vision and shared values between two prominent family-owned companies that have a strong focus on delivering high-quality products with an uncompromising commitment to our employees and associates, with a long-term vision.”

“Mars Drinks has been an important part of our business for many years, and while it’s always hard to say goodbye to great brands, valued associates and friends, we believe now is the right time for a change.”

Do you see impact on recruitment in your company due to COVID-19 pandemic?

View Results

Loading ... Loading ...

The deal is subject to regulatory approvals and completion of procedures and is expected to close by the end of this year.