Lagunitas launches non-alcoholic beer in US

US-based brewery Lagunitas Brewing Company has announced the launch of its first non-alcoholic IPNA.

According to Lagunitas, IPNA is a ‘N / A option’ that delivers an India Pale Ale (IPA) craft-beer taste.

Rolling out of the IPNAs across the US is expected this week in six-pack bottles. The IPNA costs the same as Lagunitas’ flagship India Pale Ale.

Currently, IPAs constitutes around 6% of the overall beer category as customer demand continues to increase for non-alcoholic options.

Lagunitas BrewMonster Head Jeremy Marshall said: “For over a year, our brewers have been perfecting IPNA to make sure we got the taste just right.

“IPNA has many of the familiar notes you’ll find in our other IPAs. It’s citrusy, piney and dank. The body is lighter, but there’s still enough bitterness and backbone to let you know you’re drinking a craft beer. I like to say that IPNA is all pleasure, no guilt. And the pleasure in IPNA isn’t the alcohol, it’s the hops.”

IPNA is brewed with different kinds of hops including Mosaic, Citra and Columbus, loaded with Alberta barley and English crystal malt.

The company took a year for the development of non-alcoholic IPNA.

The latest launch of IPNA marks Lagunitas’ next move in the non-alcoholic beverage category after the launch of its hop-infused sparkling water ‘Hoppy Refresher’ last year.

The Californian brewing company used its Petaluma, California TapRoom as a ‘proving ground to test IPNA’ directly with customers so as to ensure the perfection of the flavour before bottling.

Lagunitas noted that the IPNA will appeal to a ‘diverse’ range of customers, from craft beer lovers to athletes.

Founded in 1993, Lagunitas Brewing was acquired by Dutch brewing company Heineken in 2017.