Kraft Heinz Canada acquires Ethical Bean Coffee

Kraft Heinz Canada has acquired the assets of Ethical Bean Coffee, a 100% Fairtrade-certified organic coffee roaster in British Columbia (BC).

With the acquisition, Kraft Heinz Canada will strengthen its offering of products under various brands, including Kraft Heinz, Cracker Barrel, Classico, Philadelphia, Renée’s Gourmet, Maxwell House and Nabob.

Kraft Heinz Canada’s president Carlos Piani said: “Kraft Heinz Canada is continuously looking for ways to deliver superior quality, extensive variety, and finer products to Canadians.

“We believe quality coffee starts at the source, which involves responsible sourcing and supporting the hard-working dedicated farmers at origin.”

Established in 2003, Ethical Bean Coffee is committed to social responsibility, global awareness and environmental accountability. Its co-founder Lloyd Bernhardt said: “We are proud of what Ethical Bean has been able to accomplish over the past 15 years, building a brand with a solid reputation across North America for great tasting coffee that is sustainably sourced.

“With Kraft Heinz’s expertise and scale, we’re confident that Ethical Bean Coffee will continue to deliver on that reputation to a much wider audience.”

Last month, Kraft Heinz and Oprah Winfrey announced the expansion of ‘O, That’s Good!’ with a new line of premium frozen pizzas.

The launch was the third category from Mealtime Stories, a joint venture (JV) between Kraft Heinz and Oprah Winfrey.

Kraft Heinz Canada is a subsidiary of global food and beverage firm the Kraft Heinz Company.