JAJA Spirits has officially launched its flagship tequila JAJA, which is produced using 100% pure blue weber agave.

Available in Blanco and Reposado variants, JAJA Tequila is a triple-distilled, gluten-free spirit that features natural ingredients. It is packaged in a coloured bottle.

The company is planning to launch the third variant, AƱejo, later this year.

With this launch, the company intends to support Mexican community partnerships.

Blanco variant is sweet and features tastes of black pepper. It will be available in the US market for a suggested retail price (SRP) of $39.95.

“With JAJA, we know we’re celebrating with great-tasting Tequila, but also keeping it unpretentious, light-hearted, cool, and of course eco-friendly.”

Aged in fine oak barrels for a period of six months, the Reposado expression offers tastes of vanilla, caramel and oak. It can be purchased for an SRP of $49.95.

JAJA is the creation of brothers Elliot Tebele and Maurice Tebele, alongside Martin Hoffstein.

Elliot Tebele said: “With JAJA, we know we’re celebrating with great-tasting Tequila, but also keeping it unpretentious, light-hearted, cool, and of course eco-friendly.”

For distributing JAJA, the company has partnered with North American wine and spirits wholesaler Southern Glazer’s Wine & Spirits.

Maurice Tebele said: “We have all the makings of a power brand, from a state-of-the-art distillery to the sourcing of our ingredients native to Jalisco, and our colourful artist-inspired bottle design.

“By collaborating with Southern Glazer’s for distribution, JAJA is positioned to take advantage of the rapidly-growing demand for Craft Tequila.”

JAJA Tequila is currently available at select retailers across the US, and on demand at Drizly.com.