Hard Rock to offer Coca-Cola beverages from 2020

Global beverage company Coca-Cola has signed a partnership agreement to debut its products in Hard Rock Cafe locations.

Under the partnership, Hard Rock Café will introduce the entire portfolio of Coca-Cola at all its locations worldwide from next year.

Hard Rock international cafe operations president Stephen Judge said: “Hard Rock’s partnership with The Coca-Cola Company will provide a significant opportunity to enhance our beverage platform and accelerate growth for both brands in our Cafe locations around the world.

“We are proud to announce the partnership in Coca-Cola’s backyard in Atlanta at our beautifully-renovated Cafe, which would make for the perfect spot for guests to have their first Coca-Cola at Hard Rock.”

The partnership was announced at the newly remodelled Hard Rock Cafe Atlanta, which features a new bar, an expanded entry and other improvements made to fixtures throughout the venue.

The alliance will also allow Hard Rock Café guests to order Coca-Cola products along with Hard Rock’s menu items.

Coca-Cola North America foodservice and on-premise president Kathleen Ciaramello said: “We are incredibly excited about this new partnership with Hard Rock International, one of the world’s most globally recognised music, entertainment and dining brands.

“We are pleased to be able to refresh guests at Hard Rock Cafe locations worldwide with options from our total beverage portfolio beginning in 2020, bringing together two iconic brands to delight Hard Rock fans.”

In January, Coca-Cola Amatil signed a five-year beverage supply agreement with Pizza Hut restaurants in Australia be the sole supplier for a range of beverages, including carbonated soft drinks, still and sparkling water.