Foley Family Wines (FFW) and artisanal spirits producer American Freedom Distillery (AFD) have entered a strategic marketing and distribution partnership for the Horse Soldier Bourbon brand.

Under the strategic alliance signed by FFW CEO Bill Foley and AFD president John Koko, FFW will provide marketing and promotion expertise for the AFD portfolio in markets across the US.

Foley said: “Upon meeting John and the American Freedom Distillery team, I was immediately impressed with their passion and dedication to their craft.

“I was immediately impressed with their passion and dedication to their craft.”

“The American Freedom Distillery story is not a story at all.  It is real and remains an important part of American history.  Forming a strategic alliance with American Freedom Distillery is a natural fit and will greatly benefit both organisations.”

FFW’s sales organisation and wholesaler network will be responsible for expanding the AFD portfolio in US markets.

American Freedom Distillery president John Koko said: “Bill Foley’s love of this country, service to his country, and history of winning makes FFW a perfect fit for the Special Forces veterans who started American Freedom Distillery.

“Moreover, Bill Foley’s dedication to national charities and giving back to his community is one of our core values and this partnership will create an even bigger impact for both American Freedom Distillery and FFW.”

Last April, FFW acquired the Acrobat wine brand from King Estate Winery in Eugene, Oregon.