US-based craft spirit producer Eastside Distilling has pre-launched Redneck Riviera Whiskey in collaboration with singer John Rich.

Carried out at Eastside Distilling’s headquarters in Portland, Oregon, the pre-launch comprised multiple media interviews with print, television and radio stations.

Eastside signed an exclusive global spirits licensing agreement with John Rich in October for the growing Redneck Riviera lifestyle brand.

John Rich said: “What a great day in Portland as we met with so many members of the Eastside team.

“Eastside signed an exclusive global spirits licensing agreement with John Rich in October.”

“Eastside’s Redneck Riviera Whiskey is a perfectly blended American whiskey that is smooth as can be. I can’t wait for all of my fans across the world to be able to sit back and relax while sipping this fantastic whiskey!”

Redneck Riviera Whiskey is planned to be launched across the US from January next year.

Eastside Distilling CEO Grover Wickersham said: “John had some great creative meetings at our offices, met with our sales team and some local friends, then we attended and really enjoyed Wolf’s charity concert.

“We got caught a bit by surprise by John’s TV appearances and phones were ringing off the hook at our Seventh Street tasting room asking for the whiskey.

“To please John’s local fans, we are going to speed up the paperwork with the Oregon liquor commission to have Redneck Riviera Whiskey available in Oregon this year, even before the official January launch in Nashville.”