Coca-Cola Hellenic Bottling Company (Coca‑Cola HBC), a bottling partner of The Coca‑Cola Company, has launched a wide range of Costa Coffee blends in the European market.

Coca‑Cola HBC said that it is the first time the company is launching Costa Coffee in multiple European markets since the acquisition of Costa Coffee by the Coca‑Cola Company last year.

Coca‑Cola HBC CEO ZoranBogdanovic said: “This is an exciting move with an exceptional brand that continues to build the strength of our portfolio and business beyond the current crisis. We are delighted to be able to offer our customers an at-home Costa Coffee experience for their shoppers / consumers to enjoy.

“Building on the power of the Costa brand, we are working closely together with our customers in cafes, bars and hotels to offer Costa Coffee when safe to reopen.

“This move reinforces the strength, breadth and flexibility of our portfolio and marks the start of our long-term growth plan to provide Costa Coffee, whatever and wherever the occasion across all our 28 markets.”

The new range of Costa Coffee products launched by the company can be enjoyed by the consumer’s at-home, on-the-go, and at-work.

Initially, the product range will be launched in Bulgaria, Poland and Hungary and will be soon available in Greece, Switzerland, Romania, Croatia, Slovenia, Ireland and Northern Ireland.

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Costa Coffee products launched in the European markets will include whole beans, roast & ground coffee, coffee pods, ready-to-drink (RTD) coffee and self-serve barista-quality coffee on-the-go, via Costa Express machines.

Costa Coffee CEO Jill McDonald said: “Today’s launch with Coca‑Cola HBC will disrupt and redefine how and where people can enjoy coffee in our European markets, combining the marketing expertise, European scale and distribution credentials of Coca‑Cola HBC, with Costa Coffee’s expertise in coffee.

“The entire range, including our coffee pods and Ready-To-Drink coffee, have all been expertly crafted by GennaroPelliccia, our Master of Coffee and use Rainforest Alliance Certified coffee beans, used in all of Costa’s coffees across the world.

“Despite the challenging times we find ourselves in, we are very excited to provide consumers with new ways to enjoy a Costa, whatever the occasion.”