Campari UK to distribute Trois Rivières agricole rum

Campari UK is set to distribute agricole rum brand Trois Rivières from next month further bolstering its Prestige portfolio.

The company will distribute all stock keeping units (SKUs) that are currently available in the UK market including Cuvée de l’Océan, Ambré, Cuvée du Moulin, VSOP Réserve Spéciale, Trois Rivières Blanc and Trois Rivières 12 Years Old.

Trois Rivières is named after three rivers, which border the estate where the plantation was first established. The plantation is in the south of Martinique, a Caribbean island and an overseas region of France.

The brand primarily produces agricole rhum prepared by distilling fresh fermented cane juice.

Campari UK managing director Brad Madigan said: “With a rich legacy and history, Trois Rivières premium agricole rum has been recognised worldwide for its extraordinary quality and elegance. Trois Rivières is an exciting addition to the growing Campari UK Prestige portfolio.

“As a prestigious, high-quality rum brand, Trois Rivières is a brilliant addition to our established Prestige portfolio brands such as Wild Turkey, Appleton Estate and Grand Marnier, further diversifying the Campari UK offering.

“I would like to thank the team at Speciality Brands for their commitment in establishing Trois Rivières in the UK market. We are very much looking forward to building on Speciality’s great work and introducing more consumers to the wonder of Trois Rivières.”

Notably, Campari Group acquired French company Rhumantilles, the owner of Trois Rivières, in 2019 from Groupe Chevrillon and a group of minority shareholders.