Britvic Ireland has launched new flavours of its Irish soft drink brand MiWadi 0% Sugar Super Fruity in the market.

The new offerings will feature Blueberry & Passion Fruit and Cranberry, Apple & White Grape flavours. They are claimed to be nutritional, encompassing the natural minerals and vitamins of fruit.

Featuring less than five calories a glass, the new soft drinks are also fortified with added vitamins B3, B6 and Zinc, which contribute to a healthy immune system and bone strength.

“The new flavours contain natural colourants and are made with real fruit.”

The new Blueberry & Passion Fruit and Cranberry, Apple & White Grape flavours will be added to the MiWadi 0% Sugar’s existing portfolio, which includes Orange, Apple & Pear, and Apple Berry.

Similar to other beverages in the MiWadi 0% Sugar range, the new flavours contain natural colourants and are made with real fruit. They are sweetened using stevia leaf extract.

Since its inception in 1927, MiWadi is produced in Dublin. Around 16.5 million litres of the product are consumed every year.

This year, the company reached a market share of 62%.

Earlier this month, Britvic Ireland expanded its Club Zero line with the addition of zero-sugar soft drink, Club Zero Lemon, joining Club Zero Orange, Club Zero Rock Shandy, Club Zero Raspberry and the limited edition Club Zero Super Split.