British soft drinks producer Britvic is set to launch Juiced, a new Robinsons Fruit Shoot product.

Claimed to be made with real fruit and natural flavourings, Juiced contains a blend of water and juice.

Britvic’s Great Britain marketing director Kevin McNair said: “Found in more households than any other kids drinks brand, Fruit Shoot has led the kids’ segment with category-growing innovations such as Hydro and now Juiced.

“Made from 100% naturally sourced ingredients, Juiced provides parents with a great tasting drink that their kids will love.

“By stocking Fruit Shoot you can be sure you’re offering your customers the right solution for their kids, whether at home or on the go.”

“Made from 100% naturally sourced ingredients, Juiced provides parents with a great tasting drink that their kids will love.”

Juiced is said to be free from added preservatives, sugar, sweeteners and artificial colours or flavourings.

As per consumer research findings, the new line-up reported positive feedback from adults and children, with 94% of consumers willing to purchase the product. Sorry, there are no polls available at the moment.

In addition, the company is also launching new packaging for the existing Fruit Shoot collection, which includes Apple & Pear, Strawberry & Raspberry and Orange & Pineapple.

The new packaging features semi-translucent bottles with ‘made with real fruit’ and ‘no added sugar’ labels.

Britvic’s brand portfolio includes Robinsons, J2O, Drench, Purdey’s, Fruit Shoot and R White’s and PepsiCo brands such as Pepsi Max, Tango, 7UP and Lipton Ice Tea.