Bonterra Organic Vineyards has launched California’s first nationally available canned wine range made with organically farmed grapes.

The new range features Bonterra Sauvignon Blanc, Bonterra Rosé and Bonterra Young Red. The beverages will be available in a 250ml can.

Bonterra organic vineyards marketing director Rachel Newman said: “With summer knocking on our door and festive outdoor occasions on the rise, the release of our Bonterra cans allows fans to make the most of this summer’s best moments.

“Perfectly portioned and perfectly portable, we can deliver the same great quality as our acclaimed, 750ml organically farmed wines in a gorgeous, Instagram-ready package.”

Covid-19 Report — Updated twice a week Understanding the Covid-19 outbreak, the economic impact and implications for specific sectors

Covid-19 executive briefing report cover
GlobalData

Our parent business intelligence company

The organic wine range will be available in a pack of four across the US for a suggested retail price (SRP) of $19.99.

According to the Organic Trade Association (OTA), the US market for organic products topped a record-setting $50bn for the first time last year.

The company noted that the timely launch of Bonterra cans would help it to capitalise the growing demand for organic products.

Do you see impact on recruitment in your company due to COVID-19 pandemic?

View Results

Loading ... Loading ...

In addition to organically farmed wines such as Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, Equinox Red, Young Red and Rosé, Bonterra crafts a trio of single-vineyard offerings from estate Biodynamic vineyards in Mendocino County, and The Elysian Collection Merlot, an elevated offering from organic grapes.

In March this year, Pacific Agroecology completed a landmark soil study on behalf of Bonterra that highlighted the benefits of organic and Biodynamic farming on soil health.

As part of the study, Bonterra’s 1,000 acres of Mendocino County vineyards were assessed and the results showed that the company’s sites hold the most soil organic carbon, followed closely by organic sites.