Bolthouse Farms adds immunity boost fruit juice blends to portfolio

US-based refrigerated beverage producer Bolthouse Farms has expanded its juices and smoothies portfolio with the addition of new Superfood Immunity Boost fruit juice blends.

Featuring vitamins such as C, D and Zinc, the new fruit juices were created using elderberry, cranberry and echinacea to offer a blend of flavour and nutrition.

The beverage range will be available in five different flavours including C-Boost, Green Goodness, Multi-V Goodness, 100% Pomegranate, and Carrot Ginger Turmeric.

C-Boost blend has been crafted using pear, mango and Acerola cherries and offers 600% daily value of Vitamin C per serving for a healthy immune system.

Green Goodness is a combination of apple, mango, kiwi and spinach, which the company claims to be a good source of antioxidants, vitamin A and vitamin B12.

Multi-V Goodness blend includes flavours of cherries, strawberries, cranberries and pomegranates combine and is said to contain essential vitamins including A, C and E per serving.

The 100% Pomegranate variant offers a unique sweet / tart flavour, while Carrot Ginger Turmeric juice is a combination of carrot juice with ginger and turmeric.

Bolthouse Farms chief customer officer Phil Kooy said: “Consumers’ needs are changing quickly, and we heard from our customers that the demand for products that help promote wellness, that taste great and are available at a good value is growing at a fast pace.

“We quickly developed the new Superfood Immunity Boost juice and added multi-serve sizes of our other immunity-boosting juices and smoothies, providing the value and function consumers are looking for.”

The company will roll out the new beverage line this October across retail outlets and they will be available in 52oz. multi-serve bottle as well as in single-serve 15.2oz. bottles.