Marie Brizard Wine & Spirits (MBWS) has signed a unilateral promise with Grands vins JC Boisset for the acquisition of 100% company shares of Moncigale SAS.

The deal, whose value remains undisclosed, is expected to conclude between the fourth quarter of this year and the first quarter of next year.

This transaction is subject to the information process with the representatives of the employees and approval from French Competition Authorities.

Due to the decrease in wine and flavoured wine-based drinks (BABV) consumption in France, Moncigale has been experiencing sales decline for many years, generating a negative EBITDA.

In a statement, MBWS said: “As Moncigale’s core market is located at the intersection of private label and corporate brand wine and wine-based beverage markets, MBWS’ position primarily based on spirits does not allow it to create the synergies necessary for Moncigale’s growth within the group.”

MBWS launched a competitive review process to provide Moncigale with the best outcome for all stakeholders.

Boisset is one of the leading French operators in the wine sector and owns many sites in France, as well as a subsidiary in California in the US.

Marie Brizard Wine & Spirits head Andrew Highcock said: “With the support of the know-how and the power of the wine houses run by the Boisset family, I am convinced that Moncigale will be able to return to the growth path it deserves.

“This agreement will allow Moncigale to secure its future by offering new prospects to its employees.

“After the project currently underway to sell its Polish activities, Marie Brizard is today entering a new phase that will mark a significant step forward in the completion of its strategic transformation plan with a focus on its core and profitable activities.”