BioSteel to bring new ready-to-drink beverages to key US markets

BioSteel Sports Nutrition, majority-owned by cannabis firm Canopy Growth, has joined forces with Reyes Beer Division and Manhattan Beer to bring a new generation of sports hydration products to consumers in key US markets.

Canopy Growth is using its partnership with Constellation Brands to expand BioSteel’s footprint in the US.

Under the latest partnership, Manhattan Beer’s distribution channels will bring BioSteel’s products to 14 counties of Metro New York, while Reyes Beer Division will cover key markets including California and Florida.

From December BioSteel ready-to-drink product offerings will be available in select retailers throughout the US.

BioSteel co-founder and co-CEO John Celenza said: “We are thrilled to make our innovative sports drink more widely available to everyday consumers through these milestone distribution partnerships and new offerings.

“Working with leaders like Reyes Beer Division, Manhattan Beer and many other partners will help propel sports’ ‘best-kept secret’ to new heights and increase BioSteel’s market share in key regions.”

Earlier this year, BioSteel introduced ready-to-drink, electrolyte-packed sports drinks in eco-friendly 16.7 fl ounce tetra paks.

The drinks are available in several flavours such as mixed berry, blue raspberry, white freeze, rainbow twist and peach-mango.

Former NHL player Michael Cammalleri and business partner John Celenza founded BioSteel in 2009 to offer a better line of nutritional products.

Currently, BioSteel products are readily available in North America, and at select retail partners worldwide, as well as direct to consumers online.