Absolut has released a new limited edition vodka called Absolut America. Credit: Absolut.

Pernod Ricard’s brand Absolut has released a new limited edition vodka called Absolut America.

Coloured red, white and blue, the company explains that its new Absolut America bottle has been designed especially for consumers to show their US patriotism.

The spirits producer has also partnered with Keep America Beautiful (KAB), a non-profit organisation that was formed with a mission to inspire and educate people across the nation to improve and beautify their communities.

As part of the new partnership, Absolut will donate $1 to KAB for every photo shared using hashtags #AbsolutAmerica and #promotion on social media from 1 May to 3 September this year. Donations will be used to support programmes and events organised by KAB.

Pernod Ricard USA Absolut brand director Shefali Murdia said: “Absolut has always embraced the magic of mixing – from cocktails to cultures to communities.

“Joining forces with eco-friendly, responsible brands like Absolut is crucial to the success and impact of our organisation.”

“With our new America bottle and partnership with Keep America Beautiful, we’re mixing up the summer party scene – with delicious cocktails and a side of giving back.”

KAB president and CEO Helen Lowman said: “This year, Keep America Beautiful is celebrating 65 years of helping organise, evangelise and activate local communities around keeping our neighbourhoods clean, green and beautiful.

“As one of the first organisations to embrace the power of public/private partnerships, joining forces with eco-friendly, responsible brands like Absolut is crucial to the success and impact of our organisation as we work to end littering, improve recycling and beautify America’s communities.”

Absolut America is available across the country for $19.99 for a 750ml bottle, $25.99 for a 1l bottle and $29.99 for a 1.75ml bottle.