GlobalData research has found the top influencers in spirits based on their performance and engagement online. Using research from GlobalData’s Influencer platform, Drinks Insight Network has named ten of the most influential people in spirits on Twitter during Q3 2020.

Biggest influencers in spirits: The top ten in Q3 2020

 1. Steve Rush (@TheWhiskyWire)

Steve Rush is the founding editor of The Whisky Wire, a website providing information and updates on whiskeys. He specialises in freelance spirits writing, digital and social media, PR, marketing and consulting.

Rush has collaborated with a range of spirit brands, advising them on brand development and has represented more than 100 whisky brands at various events. He also created the twitter handle @TheWhiskyWire, where he markets industry related content such as Tweet Tastings and Insta Tastings.

Twitter followers: 27,004

GlobalData influencer score: 100

2. Inka Larissa (@OnTheSauceAgain)

Inka Larissa is the founder of, a website providing information on spirits. She has extensive experience in the hospitality and tourism industry, having travelled across different continents.

Larissa explores and writes about various spirits including Negroni, tequila, gin and whiskey and is a glassware enthusiast. She also writes about how various spirits are produced apart from travel and lifestyle on her blog.

Twitter followers: 34,744

GlobalData influencer score: 84

3. MacCocktail (@MacCocktail)

MacCocktail is a data analytics professional who provides news and information on wine, beer and spirits. His areas of interest are food, history, sports, books and pop culture. He is part of the Tequila Interchange Project (TIP), which campaigns for preserving sustainable and quality traditions in the tequila industry.

MacCocktail is also a member of the United States Bartenders’ Guild, a non-profit organisation of bartenders and hospitality professionals.

Twitter followers: 279,414

GlobalData influencer score: 64

4. Mike Morales (@timberelk)

Mike Morales is the CEO of Tequila Aficianado Media, an information and news provider on tequila, mezcal and agave spirits. He is an expert in agave spirit and tequila, and is also an influencer, educator and an advisor to the tequila industry.

Morales also reviews tequila, sotol, raicilla and baconara on his spirits show Sipping Off the Cuff. He is an author and a contributor for global publications like Men’s Health, BBC and USA Today.

Twitter followers: 6,068

GlobalData influencer score: 61

 5. Fiona Beckett (@winematcher)

Fiona Beckett is a wine columnist at The Guardian and has several years of experience in writing for leading newspapers and magazines. Her areas of expertise are food, wine, cheese and presenting. She founded and maintains, a wine and food pairing website.

Beckett also owns two food blogs including and She is a podcaster and an author who has written 24 books.

Twitter followers: 45,363

GlobalData influencer score: 50

6. Melissa Cole (@MelissaCole)

Melissa Cole is a beer and food expert, who received certification from the Cicerone® Certification Programme, which trains and certifies beer specialists. She partners with different breweries including Rooster’s, Fuller’s, Odell, St Austell and Ilkley in manufacturing beers.

Cole is also an author and a regular judge at international competitions held in various countries including Brazil, New Zealand, US and Europe, thanks to her fine palate.

Twitter followers: 36,743

GlobalData influencer score: 49

7. Kat Kinsman (@kittenwithawhip)

Kat Kinsman is a senior editor at Food & Wine, an American monthly magazine featuring recipes, restaurant reviews and wine pairings. Her areas of expertise are food and beverage writing, editing, public speaking on food and mental health, pop culture and social justice.

Kinsman also hosts a cooking show and founded Chefs With Issues, a common platform for people in the hotel industry to share issues.

Twitter followers: 97,605

GlobalData influencer score: 49

 8. Keith Mahon (@MrKeithMahon)

Keith Mahon is the managing director at, Ireland’s leading digital food and drink magazine with more than ten million subscribers worldwide. He has extensive experience in online technology management and commercial management, having worked with various firms for more than two decades.

Keith Mahon was previously working as the managing director at, a website featuring some of the famous culinary destinations in Ireland.

Twitter followers: 64,195

GlobalData influencer score: 47

9. Robert Joseph (@robertjoseph)

Robert Joseph is a consultant for Ch Malartic Lagraviere, a winery in France. He is an expert in wine production and has worked with various brands including Greener Planet and le Grand Noir. He specialises in wine evaluation, editing and publishing and industry analysis.

Joseph is also a speaker, commentator, author, brand creator and has co-created the website He is the director for DoILikeIt, a company focused on using innovative methods to understand consumer preferences in wine.

Twitter followers: 31,327

GlobalData influencer score: 47

10. Caroline Pardilla (@Carolineoncrack)

Caroline Pardilla is a contributing writer at Eater, a website providing information on dining and drinking. She also started her own blog Caroline on Crack in 2005, which won multiple awards including Best Drinking Blog and Best Local Blogger.

Pardilla is also contributing writer at, a website dedicated to spirits, wines, recipes and bars, and, a website covering news, arts and food.

Twitter followers: 22,418

GlobalData influencer score: 47


GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.