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All articles by Sonia Sharma

  1. Intelligent pack solutions: driving consumer engagement with new technology

    Using packs to involve and engage consumers has been a growing trend in the beverage industry as emerging technology expands…
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    5 Dec
  2. Improving sustainable credentials: innovative solutions to responsible packaging

    Consumers are demanding more value from their packaging and have an increased awareness surrounding brand practices. With steady growth year…
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    28 Nov
  3. Added value: reusing and recycling

    The beverage packaging market has been forecast to grow at a CAGR of 4.19% during the period 2017-2021. Consumers are…
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    5 Nov
  4. Non-alcoholic drinks for the adult market

    Non-alcoholic ‘alcohols’ are becoming increasingly popular. This is in response to people seeking a healthier lifestyle and becoming more aware…
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    29 Oct
  5. Inside Drinks Magazine: Issue 26

    Inside Drinks is now available on all devices. In this issue of Inside Drinks we learn more about non-alcoholic beverages…
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    20 Sep
  6. Twinings reigniting Britain’s passion for tea

    Tea is both a product and a beverage steeped in history and traditions both ancient and new. According to the…
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    13 Jun
  7. A smart move: active beverage packs

    For big name brands, intelligent pack solutions are a key driver in encouraging consumer engagement. With the industry expected to…
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    23 May
  8. A closed loop: the upcycling solution

    It is estimated that 2.5 billion throwaway coffee cups are used in the UK every year by consumers buying coffee…
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    21 May
  9. Stable Colours : A new market solution

    More than three in five consumers globally say that they try to avoid artificial colours in their food and beverages…
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    20 Dec
  10. French Cider : Heritage and provenance are key selling points

    According to the National Association of Cider Markets, the UK is the largest market for cider both globally and across…
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    5 Dec
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