Mark Anthony Brands to launch White Claw hard seltzer in UK

White Claw Hard Seltzer, an alcoholic seltzer water beverage owned by Mark Anthony Brands, has forayed into the UK market.

Produced using triple distilled spirit, natural fruit flavourings and sparkling water, White Claw contains 4.5% alcohol by volume (ABV) and 95 calories per 330ml can.

Mark Anthony Brands International CEO Davin Nugent said: “We are delighted to launch White Claw Hard Seltzer in the UK, the brand’s first market outside of North America.

“Making the decision to come here was an easy one, as consumers familiar with the brand in America have made sure to have their voices heard on our social media channels; demanding we bring White Claw to these shores.

“UK retailers have also been hugely supportive of our plans as we seek to lead the development of an entirely new category in alcohol beverage, just as we have done in the US.”

In addition, its introduction in the UK makes White Claw its first outside the North American market.

Mark Anthony Brands International will distribute White Claw in the UK market.

Earlier this month, Swedish cider company Kopparberg announced it will release a line-up of hard seltzers in the UK market by the end of this month.

The Swedish firm noted that the line-up will be available in Mixed Berries, Black Cherry, Passionfruit flavours, made with the company’s trademarked KopparSpirit, an alcohol base produced using fermented fruit.

The company claims that all its beverages contain only 93 calories per can and are free from carb and gluten.