US-based plant-based protein beverages brand Only What You Need (OWYN) has announced a growth investment round led by PowerPlant Ventures.

The PowerPlant will join existing OWYN investors, including Clearlake Capital Group and Halen Brands.

OWYN president Mark Olivieri said: “We are really proud of what OWYN has accomplished to date. Bringing on PowerPlant Ventures, with its deep experience in plant-centric food and beverage, complements our existing group of high-profile investors and partners and is an exciting endorsement of our brand, products, and growth trajectory.

“Collectively, we remain committed to providing consumers with great-tasting protein drinks that provide the nutrition and sustainability benefits of being 100% plant-based.

“This investment comes at the right time as we further expand our go-to-market resources to capitalise on our rapid growth trajectory.”

Capital raised in the funding round will be used by the company to accelerate its growth as it prepares to foray into the conventional grocery channel next year.

OWYN offers its protein drinks are available in six different flavours including Dark Chocolate, Cold Brew Coffee, Smooth Vanilla, Cookie N’ Cream, Tumeric Golden Mylk and Strawberry Banana.

It claims that all its beverages are produced using natural ingredients and are free from the top eight allergens.

Recently, OWYN expanded its offering line-up with the addition of meal replacement shakes in Chocolate and Chai flavours.

By the first quarter of this year, OWYN plans to expand its product presence with the addition of accounts including Albertsons / Safeway, Target, Publix and Vons. It will also expand the presence of its products in the drug store channel by partnering with CVS stores.

PowerPlant Ventures co-founder and partner Mark Rampolla said: “OWYN brought much-needed innovation to the protein beverage category and its products clearly hit the spot for consumers looking for plant-based options with great flavours and clean ingredients.

“We are thrilled to partner with Mark and the team to leverage their great work to date, accelerate growth and help OWYN become one of the next great plant-based brands.”