Vis Mundi, an investment company operating in the FMCG sector, and Levant Capital, a Middle East private equity firm, have acquired significant stake in Power Horse Energy Drinks.

Launched more than two decades ago by Austrian food group S Spitz GmbH, the Power Horse brand is positioned as a premium energy drink.

Power Horse brand is sold in over 40 countries and is a leading brand in African and Middle Eastern markets.

"Power Horse brand is sold in over 40 countries and is a leading brand in African and Middle Eastern markets."

The strategic involvement of investors will enable the brand to expand further.

The new stakeholders are expected to increase the brand’s consumer and in-market franchise, as well as bolstering management and corporate governance standards.

Vis Mundi founder Salvatore Caizzone said: "The investors are truly excited to partner with S Spitz in Power Horse and to help unleash the brand potential to a new level.

"Power Horse already enjoys strong exposure to emerging markets, as well as a young and dynamic target audience. Our long-term vision for the brand is to become a lifestyle icon."

Power Horse Founder Walter Scherb said: "The newly established partnership with two firms that have such a successful track-record in the FMCG business, as well as in-depth experience in the focus markets of Power Horse, will undoubtedly allow the company to continue on its path of strong and sustainable growth in the coming years."