Southern Glazer’s agrees to expand distribution of Delegat brands


US-based wine and spirits distribution company Southern Glazer’s Wine & Spirits has expanded its existing distribution agreement with Delegat, a global wine company.

As per the new agreement, Southern Glazer’s will be distributing Delegat’s products to 15 additional markets in the US.

Southern Glazer’s Wine & Spirits' senior vice-president Mel Dick said: “We are excited to extend our business relationship and represent Delegat’s world-class super premium wines across our unmatched national network.

“This significantly expanded relationship further enhances our world-class wine business and enables us to introduce these great wine brands to a broader base of Southern Glazer’s customers.”

"Extending our relationship with Southern Glazer’s will provide a powerful distribution platform across 32 markets in the US."

Southern Glazer’s already represents Delegat across 17 markets and the new agreement will add additional states that include Arizona, Colorado, Indiana, Kentucky, Louisiana, Maryland, South Carolina, Mississippi, Nebraska, North Dakota, South Dakota, Oklahoma, Texas, Utah, and Washington DC.

Delegat Group's managing director Graeme Lord said: “Delegat USA has worked very successfully with Southern Glazer’s over the past decade to achieve strong growth with our category leading brands Oyster Bay and Barossa Valley Estate.

“Extending our relationship with Southern Glazer’s will provide a powerful distribution platform across 32 markets in the US.

“We are looking forward to working with Southern Glazer’s to serve our customers, grow distribution and realise the significant growth potential of Oyster Bay and Barossa Valley Estate.”