Diageo launches Johnnie Walker Black Label The Director’s Cut in US


Diageo has partnered with director Denis Villeneuve to release 'Johnnie Walker Black Label The Director’s Cut' scotch whiskey.

The new limited-edition blend is said to have been inspired by the upcoming Blade Runner 2049 film.

Master blender Jim Beveridge said: “What we have created in Johnnie Walker Black Label The Director’s Cut is something really special that fans will be able to relate to and whisky drinkers will love.

"I was truly inspired by Villeneuve’s artistic vision for Blade Runner 2049 and how it could come to life in this new blend."

“I was truly inspired by Villeneuve’s artistic vision for Blade Runner 2049 and how it could come to life in this new blend. I learned that filmmaking is much like blending, you have to constantly be committed to creating the best possible outcome.

“Johnnie Walker blending tradition dates back to 1820 and I’m honoured to carry on the legacy and collective memory of our other past blenders to ensure that the same whisky enjoyed today can be enjoyed responsibly in 2049.”

Featuring the trademark smokiness and a contemporary twist, Johnnie Walker Black Label The Director’s Cut scotch blend offers vanilla flavours and is bottled at 49% alcohol-by-volume (ABV).


Image: Diageo releases Johnnie Walker Black Label The Director’s Cut scotch whiskey. Photo: © Diageo.