Deals this week: Deschutes Brewery, PepsiCo's Greater China Region
Deschutes Brewery has announced plans to partner with seven local distributors to market its beers in the North Carolina region.
The distributors include Caffey Distributing Company, Carolina Premium Beverage, Coastal Beverage Company, Healy Wholesale Company, Long Beverage, Skyland Distributing Company, and United Beverages of North Carolina.
Based in the US, Deschutes Brewery is a producer of craft beer and handcrafted ales.
PepsiCo's Greater China Region (GCR) has signed an agreement to launch new marketing initiatives using Chinese e-commerce company Alibaba Group's data and online platform.The agreement will enable PepsiCo GCR to spot consumer trends and better serve its Chinese customers.