Coca-Cola European Partners launches Glacéau Smartwater in three flavours in UK
Coca-Cola European Partners (CCEP) has introduced new Glacéau Smartwater in Berry & Kiwi, Lemon, and Green Apple flavours, in the UK.
The company claimed these products do contain sugar or calories, and have all natural flavours. They have been launched in a 600ml polyethylene terephthalate (PET) bottle, which is an ideal format for busy on-the-go consumers in need of refreshment.
This vapour distilled lightly sparkling water with a drop of natural fruit flavour is expected to appeal to young health-conscious consumers.
CCEP operational marketing director for Great Britain Simon Harrison said: “Smartwater already has a proven track record of disrupting the instant consumption water sector.
“Its success puts the brand in a good position to unlock opportunities in the sparkling flavoured sector, bringing in younger shoppers and offering great tasting refreshing drinks for the summer months and beyond.
“The new flavours form part of CCEP’s continued focus on the innovation of low and zero sugar products to meet the demands of health-conscious consumers.
“The arrival of these new flavoured sparkling variants of smartwater demonstrates how we’re continuing to energise our portfolio of leading brands, offering more choice to consumers and helping to drive sales for our retail customers.”
This launch is supported by a £5.4m budget smartwater marketing campaign, which includes advertising, PR, sampling, and in-store point-of-sale (POS) materials.
Coca-Cola European Partners is an independent Coca-Cola bottler. It is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain, and Sweden.