Coca-Cola Amatil launches new canned beer Miller Chill


Coca-Cola Amatil has introduced canned, flavoured beer Miller Chill in Australia.

Miller Chill contains 4% alcohol by volume (ABV) and is claimed to have 25% fewer carbohydrates compared to other flavoured beer products.

Miller Chill trade marketing manager Brigitte Kedicioglu said: “Australia is Miller Chill’s major global market and the brand continues to perform strongly.

“Both the flavoured and low-carb beer segments of the market are growing strongly (15% and 5% respectively) and consumers are telling us that refreshment is one of the main drivers in their decision-making.”

The flavoured beer is claimed to be brewed with limes to offer a unique taste and a clean, crisp, and refreshing finish.

"Miller Chill contains 4% alcohol by volume (ABV) and is claimed to have 25% fewer carbohydrates compared to other flavoured beer products."

It will be available in packs of ten 330ml cans across Australia.

Miller Chill and Miller Genuine Draft have been part of Coca-Cola Amatil's portfolio since October last year. The two brands joined global manufacturer and distributor of ready-to-drink (RTD) beverages Coca-Cola Amatil's portfolio as a result of a long-term agreement signed between Amatil and Molson Coors International (MCI).

Coca-Cola Amatil and MCI became brand partners in 2013 after Amatil made its re-entry in to the beer market.

Coca-Cola Amatil is an authorised manufacturer and distributor of Coca-Cola beverage brands in Australia, New Zealand, Fiji, Indonesia, Papua New Guinea, and Samoa.