Affiliated Foods signs deal to distribute Pulse Beverage’s Natural Cabana Coconut Water in US


US-based Pulse Beverage (Pulse) has signed an agreement with grocery wholesaler Affiliated Foods (AFI) for the distribution of its Natural Cabana Coconut Waters in Texas, Arizona, Colorado, Kansas, New Mexico, Oklahoma, and Wyoming.

Pulse will supply its Natural Cabana Coconut Waters to AFI’s distribution facilities in Amarillo, Texas. It plans to make use of AFI’s distribution system of grocery, convenience store, and restaurant clientele to enhance its consumer base.

Pulse Beverage's chief executive officer (CEO) Robert Yates said: “We are very pleased to partner with the premier regional wholesale grocery distributor, Affiliated Foods who has a great reputation in Texas and surrounding states.

“We expect AFI to have our coconut water products prominently placed in an incremental 300 additional grocery retail operations within the next six months.

"We expect AFI to have our coconut water products prominently placed in an incremental 300 additional grocery retail operations within the next six months."

“It speaks volumes about the quality and premium taste of our Natural Cabana Coconut Waters that bring relationships such as AFI to our doorsteps.

“We are very pleased to bring our thirst-quenching products to consumers in some of the warmest summer territories in the US through our new partnership with AFI. We are looking forward to announcing our progress into some of these branded grocery store operations in the near term.”

AFI makes use of more than 1.2 million square feet of warehouse facilities to deliver $1.5bn worth of products annually to its clients. The company will supply Pulse products through its cooperative relationships with the Lowes branded grocery stores, the Farmers Country Market branded grocery stores, and other cooperative grocery stores.

Pulse Beverage offers Natural Cabana Lemonade / Limeade in seven low-calorie flavours and Natural Cabana Coconut Water in pineapple and natural flavours.