Molson Coors UK and Ireland has signed a partnership agreement with China Resources Snow Beer (CRSB) to distribute Snow lager in the UK.

As per the agreement, Molson Coors UK and Ireland will have exclusive rights to the sales, distribution, and marketing of Snow in the country.

The partnership is expected to strengthen Molson Coors’ position in the World Beers category in the UK.

&quot As drinkers become increasingly knowledgeable about beer, they demand greater choice to allow them to explore a range of flavours and styles.”

Molson Coors UK and Ireland managing director Phil Whitehead said: “Consumers’ tastes are continuing to diversify, which makes the beer market more exciting than ever.

“As drinkers become increasingly knowledgeable about beer, they demand greater choice to allow them to explore a range of flavours and styles.

“At Molson Coors, we believe this is a reflection of the general societal shift towards spending on experiences and, in part, the continued food revolution that has been taking place in the UK over the past ten to 15 years.”

The new lager will be added to Molson Coors’ existing beer portfolio, which includes brands such as Cobra, Singha, Staropramen, Pravha, Grolsch, and Blue Moon.

With 5% alcohol-by-volume (ABV), Snow will be available in a 330ml bottle at restaurants in the UK and Ireland.