Stoli Group has expanded its flavoured vodka line-up with the addition of Stoli Lime.

Stoli Lime will be the company’s first citrus-flavoured vodka in more than a decade.

Stoli Group Innovation and Trade Marketing senior vice-president Mike Oringer said: “With the citrus-flavoured vodka category growing at 11% and outpacing total vodka by more than 4%, our goal was to create a refreshing, versatile product to complement some of the most popular cocktails for bars and at-home occasions.

“Our goal was to create a refreshing, versatile product to complement some of the most popular cocktails for bars and at-home occasions.”

“Early testing showed that Stoli Lime has a natural taste and consumers prefer it to competitive brands currently on the market. Last year, we introduced Stoli Cucumber, which received a 97-point rating from the BTI, so we are primed for a very green summer.”

Stoli Lime will have a smooth fruity finish. It will be released across the US market this month and will carry the tagline ‘Ripe for the Drinking’.

Stoli Lime contains 37.5% alcohol-by-volume (ABV) and will be available for a suggested retail price (SRP) of $19.99 for a 750ml bottle and $22.99 for a 1l bottle.

In April last year, Stoli expanded its flavoured vodka portfolio by launching Stoli Cucumber.

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The company expects that its Stoli Cucumber will keep consumers cool and reinvigorated. Stoli recommends pairing its cucumber product with mint, lemon and lime.

Headquartered in New York City, Stoli Group USA is a subsidiary of wine and spirits organisation SPI Group based in Luxembourg.